⭐ Include Causal Map and QualiaInterviews in your next bid
Preparing a bid? Need to apply a "causal lens"?#
Research and evaluation consultancies are increasingly getting asked to "apply a causal lens". Sometimes that's possible with quantitative data. But how to rigorously identify, synthesise and visualise causal narratives within qualitative data like interviews and reports?
We can provide that expertise. Here's a causal mapping bibliography!.

Two ways to use causal mapping:
- As a light overarching framework for your entire project. Assemble a database of causal evidence from different kinds of sources like interviews and reports. Make sense of it at scale (we can use AI for this, but in a structured and robust and checkable way).
- Just as one part of your project, to answer specific questions...
Questions you can answer
- How does the whole system work, according to your sources? How is it changing? Where are the leverage points?
- What's the evidence that our intervention led to expected and unexpected outcomes?
- What unexpected outcomes were there?
- Does the reality match the plan?
- Do the young people see this differently?
💡 Tip: add conversational AI-led interviews to your bid: see the next page.